The ‘Spin & Win’ wheel was part of a marketing campaign aimed at keeping visitors at our events for longer. By having a giveaway at 3pm visitors stayed to see if they could win something. I collaborated with the marketing and ops teams on this project and designed the actual wheel, and then animated a simplified illustration of it for email marketing and social media promotions (above).
I have created numerous animated graphics for use in email marketing campaigns, for promotions on websites, social media content and digital advertising. I enjoy animation and video editing, and take every opportunity to continue developing these skills.
See more of the Gift & Lifestyle campaign here.
I created this animation for an eDM to promote the Crafters Fair.
I created a variety of simple but effective animations for Paradise Charcoal Chicken for use in their social media. They include a competition post, a food post, an Easter message and a graphic I created for Earth Day. I have also edited existing footage to create videos for IGTV which can be seen here.
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This gif was included in an email to promote the release of a Brisbane Craft Fair Friend magazine.
See more of Media + Entertainment Tech Expo campaign here.
The Spark campaign was a promotion to encourage exhibitors to learn new exhibiting techniques to improve their sales outcomes. It initially had static imagery of sparks in a jar, then I was asked to animate it for use on the website. Using footage of a sparkler with masking, and the original jar which I made transparent, I assembled the final composite in Premier Pro.
Below is a short video clip I created to promote the Woodturners Guild at the Crafters Fair on social media.
Experience Shows was a static logo created by a fellow team member, that I thought would work well with subtle animation to draw in the colour.
I was inspired by the Nine Squares project, and decide to try a couple of my own.
Below is an eDM header, the email showing event highlights was sent out after the first day of the show to entice potential visitors.
I created the clip below from photos I took at the 2018 Sydney Craft & Quilt Fair.
See other assets I created for the Craft & Quilt Fair here.
For this animation I started with a watercolour background I created the old fashioned way!
Category: Animation, motion graphics
Format: Digital, Animation
